Current Issue Links
Curves’ New Year’s Resolution:
Fitness franchise launches campaign that promotes fitness to
prevent disease, focuses on sharing success stories with others
Curves of Ridgecrest has joined other Curves facilities throughout the world this January in a company-
wide campaign called Stronger + Together, an international movement to make a million women healthier in
2010.
The program relies heavily on women sharing their success stories and providing confidence and
inspiration to others.
The heart of the program lives online at www.Curves.com/ StrongerTogether, where women can find
useful information about the new campaign, register to join the cause, share their personal stories about how
they were able to start a healthier lifestyle and find a myriad of useful tools, such as easy-to-send e-mails
designed for women to send messages of inspiration to loved ones and the option to create a personal
profile to promote their story on the website.
According to Curves Founder Diane Heavin, a strong component of Curves’ new campaign is that if one
woman is able to share her strength in wanting to improve her health, she can help another woman gain
confidence, become fit, discover focus and avoid disease.
“By making your own health a priority, you become a strong link in the chain and have the power to affect
those around you,” she said.
“We decided to take on this new, groundbreaking challenge because there are so many women out there
suffering from preventable diseases.
“If we can get just a million women focused on getting healthier and stronger, those diseases can be
avoided,” Heavin said. “It’s important that women make their health a priority, and we are here to help every
step of the way. We challenge women to take charge of their lives, to live better, longer, healthier and with
more confidence.”
With the campaign comes a “join now and get 30 days free” promotion to get women on the bandwagon of
getting healthy. According to Carol Morris of Curves in Ridgecrest, the mission starts with helping women
take concrete steps to help achieve their health and wellness goals.
“Our existing members in the Ridgecrest community have demonstrated that they are committed to
improving their health by joining our programs,” Morris said. “We want to use that confidence as an example
for other women to also make that commitment.
“It just takes that first step to get the cycle going, and that could be joining a regular exercise program like
Curves, being informed of health topics or listening to success stories to inspire you to stay focused. We are
excited to help make women stronger in our own community, as well as throughout the world, with this
campaign!”
Studies have shown that regular exercise has long-lasting benefits to
health. In fact, according to the Centers for Disease Control and Prevention, regular physical activity is one of
the most important things you can do for your health. It helps reduce risks of a myriad of diseases, including
cardiovascular disease, Type 2 diabetes, metabolic syndrome and some cancers. Besides
preventing the risk of disease, regular exercise also improves your mental health and mood, improves your
ability to do daily activities and increase your chances of living longer, the organization says.
Curves’ 30-minute circuit training helps women work every major muscle group, strengthen their hearts
and burn up to 500 calories with each workout.
For more information about Curves of Ridgecrest, 219 N. Balsam St., and its participation in the Stronger +
Together campaign, contact Morris at 760-375-6828 or 97AGRTN@curvesmail.com.
About Curves
Curves works every major muscle group with a complete 30-minute workout that combines strength
training and sustained cardiovascular activity through safe and effective hydraulic resistance.
Curves also works to help women lose weight, gain muscle strength and aerobic capacity and raise
metabolism. Curves’ groundbreaking, scientifically proven method ends the need for perpetual dieting.
Founders Gary and Diane Heavin are innovators of the express fitness phenomenon that has made
exercise available to millions of women, many of whom are in the gym for the first time.
With nearly 10,000 locations worldwide, Curves is the world’s largest fitness franchise.
For more information, visit www.curves.com.
help make a million women stronger in 2010